My class was fortunate enough to be given the opportunity to work on briefs set by D&AD, with potential winners being allowed to exhibit at the awards event in London. I chose the Partners brief, which asked for a branding of, and promotional materials for, a hospital-based travelling art gallery. I developed the concept of The O.I. (The Outside. Inside.) to bring a sense of therapy and escapism for patients visiting the gallery. Use of scents and textures of the outdoors complement, and bring curious visitors to, the art on display.
No comments:
Post a Comment