For my final major project at university I chose a pre-written brief from a shortlist of choices for entry into this year’s YCN Student Awards. I chose the brief I felt would challenge me the most – the Big Issue. The outcome needed to attract people to support the Big Issue and shed a different light on some of the stereotypes often associated with the charity. My final piece was a viral stop-motion animation showing a real flat covered entirely in cardboard, with the cardboard stripping back to reveal the fixtures, fittings and walls underneath. This is a metaphor for self-improvement and making something out of nothing – values the Big Issue encourages in its vendors.
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